Domains

Picking the Perfect Domain Name

Choosing an appropriate domain name is very important, but what is a domain name and why do you need one if you want to create a website or online business?

A domain name is a unique name, which used to be up to fifteen characters in length, but can now be up to sixty-seven characters, assigned to identify the corresponding numeric IP address of a computer on a network or the Internet. A domain name must be different than all other domain names, workgroup names, and computer names on the Internet or network.

How do you pick the right one?

Try to stay away from the silly, stupid, ridiculous or clever. Keep your domain name simple and make it something your customers can remember if they lose the link to your business website.

Please note that, while your domain name on Geocities or AOL may seem like the least expensive way to go, it may also get you dropped from certain search engines. Some search engines ignore domain addresses that reside on free or cheap servers. So don’t step over dollars to pinch pennies.

Even if your site is recognized and considered by search engines, a professional domain name that uses your primary company name or associated words is likely to get more attention and be considered as a stable business by your prospective customers.

Purchasing domain names is not that expensive. There are many companies that can register the name for you, provided it is available and is not already being used by another company.

Using one of your keywords in your domain name can increase your score on some search engines. For example, solderingirons.com could be more effective as Electric-soldering-irons.com, if that domain name was available.

You might also choose to establish more than one domain name using keywords and then link your doorway domain sites to your primary site. Of course you will have to pay for each of the domain names, but this cost in nominal to the amount of traffic your site potentally could generate by using this strategy.

Keep in mind that some search engines disregard doorway sites. So put at least a page of content on the doorway page with some useful information and then link it to your primary site.

Another huge advantage to having your own customized domain name is your ability to give your business venture a professional look and feel. When a customer receives an email that contains your business name such as johnsmith@busylifestudios.com, they feel as if they are dealing with a stable, professional business operation. There is no need for customers to understand how you manage all of the various email addresses associated with your domain. They just need to feel that your business is dependable and reputable.

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